education sessions

More than 100 total educational sessions* are waiting for you at AFP ICON 2022. Whether you want to master leadership, relationship building, securing the gift, trends and innovation, or all of the above, AFP has the latest and greatest information to unlock your fundraising potential.

*Sessions and speakers subject to change.
*Session times, dates and assigned rooms subject to change.

Thank You To Our AFP ICON 2022 Education Track Sponsors!

  • Current & Prospective Donor Research (Sponsored by iWave)
  • Ethics, Accountability & Professionalism (Sponsored by RuffaloNL)
  • Healthcare (Sponsored by DonorSearch)
  • Leadership & Management (Sponsored by Lindauer)
  • Relationship Building (Sponsored by CharityEngine)
  • Securing the Gift Track (Sponsored by Charity Engine)
  • Volunteer Involvement (Sponsored by IATS Payments)

Clear

Introductory/Foundational


May 02, 2022

9:00am - 10:15am

What Every Board Member Wants Every Fundraiser to Know

Did you ever want to have a truly honest conversation with your Board Members? This conversation, that you have dreamt or had nightmares about, is the focus of this session! How you feel about them. How they feel about you. More importantly it is about building strong relationships with them.

Education Track: Volunteer Involvement

Audience: Introductory/Foundational
My presentation style is boring as heck! Just kidding ... I am an engaging speaker with a sense of humour to keep the audience interested. I ask the audience questions and ask for examples to illustrate the material I am sharing with them. I tell stories about my work too!


May 02, 2022

9:00am - 10:15am

2020 vs. 2021 Fundraising Stats: Using AFP’s Donor Giving Data to Improve Your Fundraising Results

Learn how donors responded to Covid-19 and social justice issues in 2020 and 2021 with national fundraising performance data. Donor acquisition and retention trends will be revealed and can be compared with your nonprofit organization as benchmark and performance guidelines.

Education Track: Current and Prospective Donor Research

Audience: Introductory/Foundational
This session will report on national donor retention statistics from the AFP Growth in Giving Initiative and Fundraising Effectiveness Project now in its 16th year of donor retention analysis. Results from more than 20,000 nonprofits can be used as national benchmarks and realist guidelines for improving performance.


May 02, 2022

9:00am - 10:15am

Grant Professionals have ethical dilemmas too! How the GPA Code of Ethics helps.

A panel of representatives from the Grant Professional Association will be presenting the current GPA Code of Ethics and reviewing ethical dilemmas faced regularly by grant professionals. If you ever conduct your fundraising efforts in parallel or in conjunction with a grant professional, this is an important workshop to attend.

Education Track: Ethics, Accountability and Professionalism

Audience: Introductory/Foundational
Representatives of GPA will review the GPA Code of Ethics and discuss many ethical dilemmas that are commonly experienced by grant professionals. Attendees will be engaged through their input, questions, and recommendations of solutions for ethical challenges faced in the field. No topic will be off-limits.


May 02, 2022

10:45am - 12:00pm

Panel: Challenges in Fundraising. Being Black & A Man in Fundraising

Have you ever gotten "the look" when you meet someone for the first time? For People of Color, this is our life. You'll hear about situations and outcomes from the panel. Be ready to listen and share! It might not be the chair that's uncomfortable!

Education Track: Ethics, Accountability and Professionalism

Audience: Introductory/Foundational
It will be a panel discussion. We will share out stories, but want will be asking audience members to share experiences or how they might handle different situations.


May 02, 2022

11:15am - 12:30pm

How to become a Certified Fund Raising Executive (CFRE) (Learning Lab)

Learn everything you wanted to know about becoming a Certified Fund Raising Executive (CFRE), including:   - Benefits of becoming a CFRE - Eligibility requirements - Starting and submitting your application - Cost & discount for AFP members - CFRE exam overview - Studying for the exam - Recertification

Education Track: Ethics, Accountability and Professionalism

Audience: Introductory/Foundational


May 02, 2022

12:00pm - 12:30pm

Mobile and mobile apps, get ready for a mobile-first and mobile-only world (Learning Lab)

Mobile has transformed society, allowing users to converse, work, and conduct business anywhere. With users spending more time than ever on the move and on their phones, traditional donor engagement becomes increasingly difficult. We explore these trends and discuss how donor engagement and fundraising strategies must adapt to a mobile-only world.

Education Track: Securing the Gift

Audience: Introductory/Foundational


May 02, 2022

4:00pm - 5:15pm

Making the Ask- 20 decision scence tools to shape your solicitation

Making the Ask offers you 20 radical and flexible tools to solicit your next major gift in person, on the phone and even by email. Leave old school moves management techniques behind and learn to use the latest thinking in neuroscience in your fundraising.

Education Track: Securing the Gift

Audience: Introductory/Foundational
The session is almost entirely interactive exploring the use of the 20 key tools organised under five broad headings- passion, proposal, preparation, persuasion, and persistence. there is significant pairs and small group work, underpinned by backgroud informations and science-based insights,


May 02, 2022

4:00pm - 5:15pm

Nonprofits and Influencer Marketing: A Case Study with Best Friends Animal Society

Curious about working with influencers? Want to know where to start? Hear what Best Friends Animal Society learned when they launched their influencer program in 2021! Learn how influencers can benefit your organization, steps to create a program, and real life examples of fun collabs before brainstorming your own!

Education Track: Relationship Building

Audience: Introductory/Foundational
During this presentation participants will use what they learned and work in groups or pairs to brainstorm creative ways influencer partnerships could benefit their organization.


May 02, 2022

4:00pm - 4:30pm

How Digital Ads Can Fuel Your Next Fundraiser (Learning Lab)

Are you using digital advertising for fundraising? If not, it’s time to get started! Learn how nonprofits of all shapes and sizes run ads to increase donations. Ariana will share her advertising playbook, results from other organizations, and practical ways to incorporate digital ads into your own fundraising efforts.

Education Track: Current and Prospective Donor Research

Audience: Introductory/Foundational


May 02, 2022

4:00pm - 5:15pm

When Small Becomes Big- Survival in a Large Healthcare Enterprise After a Merger

Come learn how to prepare for, survive and THRIVE, after a small shop merges in to a huge healthcare enterprise. You'll hear real-life examples of keeping your mission relevant, maintaining donors confidence, "sharing" donors with others, that one size doesn't fit all when it comes to metrics, and more!

Education Track: Leadership and Management

Audience: Introductory/Foundational
I believe we all learn from each other, so it's important that my sessions include audience participation, role plays, thought/idea sharing, best practices of attendees, and high energy. I also like to include real life scenarios and share examples that many will be able to relate to.


May 03, 2022

8:00am - 9:15am

From New Delhi to New York, from Mumbai to Montreal: Indian Immigrants and Philanthropy

The Indian community is one of the fastest growing diaspora groups in North America. Philanthropic giving has become a part of their settlement story. How can your organization build bridges with Indian immigrants? Two researchers and two fundraisers share their knowledge and experiences in engaging and stewarding this donor group.

Education Track: Current and Prospective Donor Research

Audience: Introductory/Foundational
Audience members will be engaged through open dialogue about questions they have in regard to fundraising in the Indian community. Additionally, tools and case studies will be used to gauge the audience’s familiarity and their current engagement with the community in fundraising.


May 03, 2022

8:00am - 9:15am

The Five Fund Development Planning Tools That Lead to Fundraising Success!

"Plan for today’s realities and tomorrow’s probabilities." -Simone Joyaux. Want to stay sane in the insane day-to-day fundraising world? No matter how small or large your organization is, you need a comprehensive, well-written fundraising plan. Learn to develop a strategic fund development planning process that is practical, productive, and meaningful.

Education Track: Leadership and Management

Audience: Introductory/Foundational
Session participants will walk away with a step-by-step action plan of how they can create their own fund development plan through a clear, straightforward presentation. Time will also be allowed at the end for Q&A.


May 03, 2022

8:00am - 9:15am

Your Development Team-- Essential Elements Beyond Fundraising Goals

People are one of an organization’s greatest strengths and also a source of meaningful challenge. Many non-profit leaders struggle in building cohesive, capable and coordinated teams. In this session, we will review key human resources concepts, including lawful hiring, organization culture and its influence on on-boarding and retention.

Education Track: Leadership and Management

Audience: Introductory/Foundational
Many participants attend human resources sessions with a litany of questions at the ready. This session will focus on reviewing practical resources, while offering real-world examples and ample, structured time to address as many participant inquiries as is feasible in the timeframe allowed.


May 03, 2022

9:15am - 9:45am

10 Digital Marketing Ideas to Help Reach Your Fundraising Goals (Learning Lab)

Reach new donors, raise more, increase online giving, get more people to your events… If you’re trying to do any of that, you’ll need innovative ways to reach people. Learn how to: • Target donation page visitors who didn’t donate • Do more with your email lists • Find prospective supporters & more!

Education Track: Leadership and Management

Audience: Introductory/Foundational


May 03, 2022

10:15am - 11:30am

The New Rules of Digital Fundraising: How to Convert (and Keep!) More Digital Donors

Creating a framework to get more digital donors requires planning, but it’s easier than you may think. In this lively, energetic session, digital fundraising expert Julia Campbell and social media fundraising expert Josh Hirsch will show you how to convert - and keep - more digital donors.

Education Track: Relationship Building

Audience: Introductory/Foundational
Using Mentimeter we will live poll the audience to gauge knowledge level and using Kahoot we will have an interactive game with prizes.


May 03, 2022

10:15am - 11:30am

Fundraising in the Disability Space Without Using "Inspiration Porn" or Other Exploitation

"Nothing about us without us" is a motto of the disability community In this session, you will learn from 4 fundraisers who have disabilities how to successfully fundraise, without falling into the trap of ableism or exploitation.

Education Track: Ethics, Accountability and Professionalism

Audience: Introductory/Foundational
My co-presenters and I are all from the disability community and most are professional fundraisers. We want to have an open conversation about our experiences from both perspectives and show how you can and should be effective without ableism


May 03, 2022

11:30am - 12:00pm

Learn How Event.Gives Taking Fundraising Events to the Next Level Through Ticketing, Auctions, and More (Learning Lab)

Event.Gives makes event planning easy! Make more money at your event with our Event Planning and Fundraising Software. Eliminate check in/ check out lines! Our platform increases attendee/ donor engagement and makes it easier to give. Attendees can participate from any where!

Education Track: Volunteer Involvement

Audience: Introductory/Foundational


May 03, 2022

12:15pm - 12:45pm

Top 10 Mailing Hacks for 2022 (Learning Lab)

Direct mail is all the same, right? It doesn’t have to be! There are simple but effective ways to increase awareness and response through direct mail – and we will share them with you! Discover the Top 10 Direct Mail Hacks for 2022 to make the most of your campaigns!

Education Track: Securing the Gift

Audience: Introductory/Foundational


May 03, 2022

1:15pm - 2:30pm

Getting Involved in the ACFRE Process

Are you interested in applying for the Advanced Certified Fundraising Executive certification? This session will explain the ACFRE process and provide an opportunity for you to ask questions of ACFRE Certification Board members.

Education Track: Securing the Gift

Audience: Introductory/Foundational
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May 03, 2022

3:00pm - 4:15pm

Faith & Fundraising: Three Traditions, Unlimited Questions

A trio of Jewish, Muslim and Christian fundraisers explain what you need to know about religious donors. Bring your questions, there are no dumb ones! A safe space to talk about faith and money is a gift we offer to the fundraising community.

Education Track: Ethics, Accountability and Professionalism

Audience: Introductory/Foundational
We start with a fun quiz to get to know the group. Ann might bring kosher snacks. Three very different speakers, all comfortable talking about faith to people from beyond their own communities. 20 minutes for questions because people have LOTS of questions.


May 03, 2022

3:00pm - 4:15pm

Starting a Major Giving Program for Small and Medium Sized Nonprofits

Are Major Gifts only for big institutions? Take the next step into fundraising. Starting a Major Giving program. This training is a highly practical, step by step way to build a small, starter Major GIving program with limited resources and staff.

Education Track: Relationship Building

Audience: Introductory/Foundational
Survey and Q&A


May 04, 2022

8:00am - 9:15am

Disaster Philanthropy: Moving development forward as your goals blow away

After a flood devastated Cedar Rapids in 2008, the Community Foundation thought it was prepared for anything. When 2020 brought both COVID and a derecho, we realized our disaster planning missed one major component: Disaster Philanthropy. Join us for tips, lessons learned, and redefining success in a whirlwind of challenges.

Education Track: Leadership and Management

Audience: Introductory/Foundational
We will instruct attendees to read hypothetical and real-world situations and work in small groups to identify blind-spots in daily processes, then develop a disaster philanthropy action plan. The goal will be to draft plans that can be implemented at their organization.


May 04, 2022

8:00am - 9:15am

How to Increase Online Donations with Retargeting Ads

Did you know that ~82% of people who visit your donation page leave without making a donation? Well, don’t let that number get you down. Join this session to learn how retargeting ads can bring prospective donors back and other proven marketing tactics to increase online giving for your organization.

Education Track: Current and Prospective Donor Research

Audience: Introductory/Foundational


May 04, 2022

8:00am - 9:15am

We Don’t Talk About Bruno but We Sure Talk About Fundraising: The Real Way to Build a Culture of Philanthropy

The past two years have gave all fundraisers limited time, staff and resources to fundraise. Learn how to build a culture of philanthropy with ease, confidence and a teams-based approach.

Education Track: Volunteer Involvement

Audience: Introductory/Foundational
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