More than 100 total educational sessions* are waiting for you at AFP ICON 2022. Whether you want to master leadership, relationship building, securing the gift, trends and innovation, or all of the above, AFP has the latest and greatest information to unlock your fundraising potential.
Thank You To Our AFP ICON 2022 Education Track Sponsors!
Markets and investors are looking increasingly to align their portfolios to social values. Is your organization ready? Social bondsor outcome financing, ETF and mutual funds aligned with anti racism or gender causes, bonds to support fundraising this session will open your eyes to the thillion $ opportunities for your cause
Education Track: Current and Prospective Donor Research
Audience:
Strategic
Through the latest insights and cases studies on social bonds, ETF aligned with anti racism or gender causes, bonds to support fundraising , you will learn how the trillion dollars opportunities in the financial markets cna meet the needs and ambition of your organization
Raising unrestricted dollars can be daunting. Imagine if you could execute a campaign to support your organizations greatest needs in perpetuity. The session will offer one example of how you can engage your community through unique giving channels and emotional marketing to forever support what your organization needs most.
Education Track: Securing the Gift
Audience:
Applied
Offering marketing examples, real donor examples, video, gift options ( such as planned giving options and review of donor advised fund agreements and how they can be used to an organization's advantage).
Using research discussed in Malcom Gladwell’s Talking To Strangers and Kate Murphy’s You’re Not Listening: What You’re Missing and Why It Matters, this session will highlight what is known about effective communication skills and discuss how to apply that information to cultivation, solicitation and stewardship within the donor pipeline.
Education Track: Relationship Building
Audience:
Applied
There are multiple opportunities during the presentation for audience interaction and participation. We will perform at least two different activities to drive home the session in the session.
Unfortunately, fundraisers often don't receive the professional development they need to advance towards their leadership goals. Join us for this dynamic workshop to learn five practical strategies to advance along “Your Path to Nonprofit Leadership” – you’ll walk away with a personal strategic leadership plan for the next five years!
Education Track: Leadership and Management
Audience:
Applied
Co-presenter Dr. Lea Williams wrote her Doctoral Dissertation on meeting effectiveness, so we are confident we can lead a dynamic workshop. Our session will incorporate two pair/small-group discussions to promote audience engagement and maximize participants’ ability to receive feedback on their personal strategic leadership plans.
You'll leave this session with a complete plan for the next year of your legacy fundraising program, along with insights on how to speak to donors about leaving a gift in their Will, and a bequest inspiration booklet which we will help you create.
Education Track: Securing the Gift
Audience:
Applied
We will engage with the audience through questions and polls to help identify the key issues in legacy marketing; we will work in small groups to create our Bequest Inspiration Booklet; and we will welcome questions and anecdotes throughout.
After a flood devastated Cedar Rapids in 2008, the Community Foundation thought it was prepared for anything. When 2020 brought both COVID and a derecho, we realized our disaster planning missed one major component: Disaster Philanthropy. Join us for tips, lessons learned, and redefining success in a whirlwind of challenges.
Education Track: Leadership and Management
Audience:
Introductory/Foundational
We will instruct attendees to read hypothetical and real-world situations and work in small groups to identify blind-spots in daily processes, then develop a disaster philanthropy action plan. The goal will be to draft plans that can be implemented at their organization.
Eligible for 1.25 ACFRE credits in Leadership or Management. To move the needle on DEI, organizations must do more than post a statement. Hear from Million Dollar Round Table Foundation, a global nonprofit that has stayed true to its DEI vision two years into its strategic plan. Learn to keep your plan fresh, meaningful and equity-forward.
Education Track: Leadership and Management
Audience:
Strategic
This session will walk through a real-world example, answering questions live along the way. The presenters will also engage the audience through real-time polling using the digital tool Mentimeter. All audience members will be encouraged to live tweet throughout the session and engage in conversation there as well.
Did you know that ~82% of people who visit your donation page leave without making a donation? Well, don’t let that number get you down. Join this session to learn how retargeting ads can bring prospective donors back and other proven marketing tactics to increase online giving for your organization.
Education Track: Current and Prospective Donor Research
Audience:
Introductory/Foundational
The past two years have gave all fundraisers limited time, staff and resources to fundraise. Learn how to build a culture of philanthropy with ease, confidence and a teams-based approach.
Education Track: Volunteer Involvement
Audience:
Introductory/Foundational
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What happens if you had the resources and insights to truly know what donors will do and be able to allocate your investments to the most effective fundraising strategies possible. This session will provide just what you need for the future of generosity in our world.
Education Track: Current and Prospective Donor Research
Audience:
Applied
Audience members will be provided with collateral to help guide them through to immediately apply a future proof framework to their own work immediately. It is also heavily encouraged to have small group breakout discussions around the core lessons of the session so they can use them immediately.
The last two years have brought unique challenges to fundraising professionals at organizations large and small. During this tumultuous and unprecedented time, how did donors change their behavior – if at all – and what did successful fundraisers do in order to achieve year-over-year growth? In this session, Steven Shattuck from Bloomerang will break down all of the leading research studies into 2020-21 fundraising and donor behavior, as well as Bloomerang user data, campaigns, and case studies, in order to reveal the key elements that your nonprofit should be focusing on now to achieve fundraising success in 2022 and beyond.
Eligible for 1.25 ACFRE credits in Ethics The original purpose of the philosophy of philanthropy has been disrupted by the search for revenue. This session will examine the fundamental purposes of every nonprofit organization, "Why does it exist?" It also will reassess whom does it serve, ho well does it perform, and what more could be offered.
Education Track: Ethics, Accountability and Professionalism
Audience:
Strategic
Audience will join in examining potential actions to reinvigorate basic philanthropic principles and advocate how basic fundamentals of philanthropy can advance their organizations and their ability to serve their communities.
Virtual events can be extremely effective and great sources of donations, but many nonprofits don't know how to do them effectively. In this webinar, you'll learn how to build community with connection-based activities that let your supporters get to know each other by donating to your cause. You'll come away with actionable ideas to improve your organization's fundraising results by adding radical interactivity to virtual events.
Education Track: Securing the Gift
Audience:
Applied
How do you attract LinkedIn followers and turn them into engaged and active supporters of your cause? Join us for a tactical discussion around best practices and tools for community building on LinkedIn, from creating a compelling LinkedIn Page for your organization to running a successful LinkedIn Group.
Joslyn Art Museum was prepared to launch a $135M capital campaign and had every major gift ask strategized the week COVID shut down the U.S. Learn how staff creatively altered each cultivation and stewardship activity into virtual engagements and left donors feeling more connected than ever before.
Education Track: Relationship Building
Audience:
Applied
Presenters will engage the audience with questions/quick surveys to better understand what types of cultivation/stewardship activities the audience is using throughout the session. Time will also be allotted for participants to share their successful strategies utilized during the COVID-19 pandemic.
Learn which email, website and social media data points your organization should track and analyze. Why? So you can: - Build more relationships with donors, supporters and followers. - Upgrade your fundraising and marketing efforts. - Raise more money. - Service more people. - Have greater impact in your community.
Education Track: Relationship Building
Audience:
Applied
I will use numerous examples to help the audience understand which data points they need to track to build more relationships and raise more money.
Attendees will receive a "data tracking" checklist so when they go back to work, they can begin analyzing the most valuable online data they possess.
Money mindset directly influences our role as philanthropy champions. We’ll dive into your money beliefs and the 8 money archetypes to uncover your natural relationship with money. Understanding our money mindset helps us be better fundraisers, better advisors and ultimately, better human beings!
Education Track: Leadership and Management
Audience:
Strategic
I have included in the presentation self-reflection opportunities, as well as interactive "table conversations" to engage participants and to help them explore their money beliefs.
Are you an ED dreaming of a sabbatical from your Board? Are you a Board Chair overwhelmed in your role, wondering what you signed up for? Never fear, this interactive session will focus on five key ingredients to build a partnership that moves you from burned out to revitalized!
Education Track: Volunteer Involvement
Audience:
Applied
I am a big believer in-- and implementer of-- interactive activities that engage all personality types. I use pair/share, introspective work, and larger group discussion. For this workshop I will use pair/share for the opening and closing, small group scenario discussion, and individual reflection.
This workshop focuses on getting the most out of your organization's special events. It reviews the true purpose and ideal revenue model for events and how to make them even more worthwhile by converting event attendees to annual donors.
Education Track: Securing the Gift
Audience:
Applied
This session will incorporate the following interactive elements:
1) An opportunity to engage with fellow participants in the beginning of the session through an audience engagement activity that reinforces session material;
2) An opportunity to change the course of the presentation through several pre-designed check points;
3) Post session Q&A.
It’s a pivotal point for charities and non-profits due to the seismic shift in the way we live, work and participate in society that is forever changed. The most successful organizations are employing these key strategies to future-proof themselves and not only safe-guard, but grow their fundraising capacity.
Education Track: Leadership and Management
Audience:
Strategic
We will employ live interactive digital polling of the audience during our session to determine how looming issues are impacting the audience or degree of worry they have about the topic.
Eligible for 1.25 ACFRE credits in Leadership or Management. What exactly is a "strategic orientation?" This session will showcase what we know from published research and introduce new research in the nonprofit domain on a philanthropic orientation/culture. We'll look at 7 key components of a philanthropic culture, how to measure them and the links between each and fundraising performance.
Education Track: Leadership and Management
Audience:
Strategic
The session is interactive with me posing questions of the audience as I describe the research. They will also be able to evaluate where there organization is currently, with respect to a philanthropic orientation/culture.
There will also be plenty of time for questions
This session focuses on using data you already have, along with marketing AI, to find those hidden gems inside your donor file. We'll explore current donor trends, optimizing fundraising metrics, and discuss how automation workflows help you effectively communicate with existing donors and engage new supporters.
This session focuses on using data you already have, along with marketing AI, to find those hidden gems inside your donor file. We'll explore current donor trends, optimizing fundraising metrics, and discuss how automation workflows help you effectively communicate with existing donors and engage new supporters. We'll workshop multiple communication scenarios and develop the exact automations you can use in your own CRMs and marketing automation platforms.
From corporate philanthropy officers to foundation staff, the people you need to reach are on LinkedIn—but if your LinkedIn profile doesn't immediately earn their attention and trust, your messages may be left on "read." Learn how to give your profile a makeover that helps you increase your response rate and make more of the connections that matter.