education sessions

More than 100 total educational sessions* are waiting for you at AFP ICON 2022. Whether you want to master leadership, relationship building, securing the gift, trends and innovation, or all of the above, AFP has the latest and greatest information to unlock your fundraising potential.

*Sessions and speakers subject to change.
*Session times, dates and assigned rooms subject to change.

Thank You To Our AFP ICON 2022 Education Track Sponsors!

  • Current & Prospective Donor Research (Sponsored by iWave)
  • Ethics, Accountability & Professionalism (Sponsored by RuffaloNL)
  • Healthcare (Sponsored by DonorSearch)
  • Leadership & Management (Sponsored by Lindauer)
  • Relationship Building (Sponsored by CharityEngine)
  • Securing the Gift Track (Sponsored by Charity Engine)
  • Volunteer Involvement (Sponsored by IATS Payments)

Clear

Strategic


May 02, 2022

9:00am - 10:15am

How to craft an impact report that inspires, engages and activates donors

Low donor retention is a costly and persistent challenge for fundraisers. Research shows that timely communication – specifically impact reporting – plays a critical role in keeping donors engaged. This session will help you and your team plan and produce impact reports to inspire and activate donors and build stronger community partnerships.

Education Track: Relationship Building

Audience: Strategic
Begin with participants identifying challenges and goals in developing donor impact reports. The group list will inform and focus the discussion. Working with examples, participants in small groups will evaluate and share balanced critiques of data and financial storytelling, and report narratives. Session ends with time allotted for Q&A.


May 02, 2022

10:45am - 12:00pm

The Generosity Crisis: How A.I. Can Reignite Radical Connection

Data shows that only 49.6% of Americans make charitable gifts, and this number decreases annually. In a world driven by big data, NFP’s must innovate ways to work smarter, not harder. Learn how A.I. can help reverse the generosity crisis by identifying the true reasons why people give and when.

Education Track: Current and Prospective Donor Research

Audience: Strategic


May 02, 2022

10:45am - 12:00pm

The Future of Fundraising

Discover forward-thinking insights necessary for nonprofit success in the 21st-Century. Understand the capabilities of AI and how to apply it to your fundraising. Learn what major donors are thinking about in the modern era and the regulatory issues (e.g., privacy) that will affect your nonprofit.

Education Track: Leadership and Management

Audience: Strategic
I intend to engage the audience by asking them questions. It's always better to speak with your audience and highlight real-life extemporaneous examples of how people are doing things now to highlight and underscore the shifting landscape.


May 02, 2022

10:45am - 12:00pm

A Seat at the Table or Part of the Meal: Creating a Culture of Inclusion

If you don't have a seat at the table, you will be a part of meal, or as they say down South - You will be discussed! Others will satisfy their appetites of superiority or ill-informed biases to dish out what they think about those not at the table.

Education Track: Leadership and Management

Audience: Strategic
Attendees will be asked a set of questions to test the cultural competency of their organizations. I will show video clips of examples of inclusion and exclusion and slides that demonstrate biases. We will have a brief 5-minute exercise role-playing cultural engagement


May 02, 2022

10:45am - 12:00pm

Bridging the Gap with Millennial Donors: How UNICEF USA Grew Its Donor Base by 300%

Millennials: Once a catch-all for the youngest generation, this key demographic is on pace to become the wealthiest generation. In this joint session presented by Fundraise Up and UNICEF USA, we’ll discuss how UNICEF dramatically scaled its recurring donor program among Millennials by emphasizing the donor experience.

Education Track: Current and Prospective Donor Research

Audience: Strategic


May 02, 2022

3:15pm - 3:45pm

Much Ado About Crypto: A Practical Guide for Nonprofits (Learning Lab)

There’s a lot of buzz around cryptocurrency and its potential as a legitimate way to donate. Yet, there is no shortage of questions accompanying cryptocurrency’s meteoric rise in notoriety. We’ll untangle this thorny topic into actionable steps nonprofits can take to position their nonprofit for the future.

Education Track: Current and Prospective Donor Research

Audience: Strategic


May 02, 2022

4:00pm - 5:15pm

Start Your Plan Here: Implementing a Big-League Relationship Management Program for Your Small Shop

In this interactive session, you will learn how to implement (or strengthen) your ability to systematically manage your relationships with your top donors and raise major gifts for your organization

Education Track: Leadership and Management

Audience: Strategic
Audience Members will break up into small groups, talk about how to apply the principles in the presentation, and begin to make a written plan to implement what they learn back at the office.


May 02, 2022

4:00pm - 5:15pm

Digital Integration: The New Game Changer (PANEL DISCUSSION)

Let’s face it, the past year reshaped our reality in many ways, including the drastic shift in constituents’ giving behavior. Most organizations saw an impressive influx of new donors engaging through digital channels, as more mature audiences increased their time online, and younger audiences started giving larger gifts.

Education Track: Current and Prospective Donor Research

Audience: Strategic
We will engage the audience using real time polling, inviting open Q&A, and gathering words and input to create word clouds.


May 02, 2022

4:00pm - 5:15pm

Bring the Heat: Learning to Lead Through Challenge

Eligible for 1.25 ACFRE credits in Leadership. Leadership development isn’t always part of the budget. Nonprofits can develop leaders organically, without investing in formal leadership development programs. Based on original research with women CEOs who developed leadership identity by taking challenging stretch roles throughout their career, attendees will get practical ideas to develop leadership in their staff.

Education Track: Leadership and Management

Audience: Strategic
Polls, opportunity for attendees to talk about personal experiences with a partner in the audience, share stories from personal research


May 03, 2022

8:00am - 9:15am

The capital campaign case statement: friend or foe to equitable fundraising?

The case statement is a trusted capital campaign tool. As we evaluate fundraising practices through an antiracist and equity lens, the case statement offers an opportunity to challenge the status quo. The session explores how case statements often reinforce inequity, and how we can challenge ourselves to craft them differently.

Education Track: Securing the Gift

Audience: Strategic
- Utilize poll and chat features to ask the audience questions and bring in their perspectives and experiences - Two-speaker format - Dedicated Q&A time


May 03, 2022

8:00am - 9:15am

Recruiting Diverse Board Members – Understanding The Value of Diverse Leaders Who Love Your Mission

You have an appreciation for the value of having a diverse board and the return it can have on your organization, but you look around your community and you see nothing but homogeneity. Discover where to look for diverse board members how to engage them in an authentic way.

Education Track: Volunteer Involvement

Audience: Strategic
This session will start with participants verbalizing what diversity looks like in their communities and expressing the challenges they face in reaching out to diverse populations. After learning strategies and techniques to build diverse boards, participants will dedicate time during the session to articulating an action plan.


May 03, 2022

8:00am - 9:15am

Going Beyond Change: Transforming Nonprofit Culture from Charity Mindset to Social Justice

Eligible for 1.25 ACFRE credits in Leadership Build inclusive, equitable, and community-centered nonprofits that are responsive and reflective of the communities they serve. Going Beyond Change: Transforming Nonprofit Culture from Charity Mindset to Social Justice is a dynamic and timely presentation, providing approaches to engage diverse stakeholders, introduce social justice framework, and become more resilient.

Education Track: Leadership and Management

Audience: Strategic
The audience will engage in open presentation discussion, small group problem-solving activities, and share examples with others. Active participation, sharing, and exchanging ideas are encouraged! The presentation will provide insight into key planning steps, provide templates and materials for attendees to take home and apply at work.


May 03, 2022

8:00am - 9:15am

The Future of Fundraising is Consumer-Driven

Consumer-focused innovations in ecommerce have transformed the for-profit industry, leaving nonprofits behind. In this joint session presented by Josh McLemore of American Heart Association and Nicolas Miller of Fundraise Up, we'll discuss how embracing aspects of for-profit ideology can help you achieve more good in the world.

Education Track: Current and Prospective Donor Research

Audience: Strategic


May 03, 2022

10:00am - 10:30am

How to Build an Omnichannel Fundraising Strategy (Learning Lab)

What is omnichannel fundraising anyway? If you've had this same thought, you're not alone. Luckily, you're in the right place to find out. We'll discuss what omnichannel fundraising is, why a consistent donor experience is so important, and how to unify all your fundraising channels with a personalized donation experience.

Education Track: Current and Prospective Donor Research

Audience: Strategic


May 03, 2022

10:15am - 11:30am

Having It All and Doing It All - Balancing Being a Parent and a Professional

Parents share their journey as fundraising professionals and lay out a path of how to navigate a career with bosses who are not empathetic, being a parent to children of all ages, traveling, long hours, etc.

Education Track: Leadership and Management

Audience: Strategic
This is a diverse panel discussion of fundraising professionals at different stages of their career.


May 03, 2022

10:15am - 11:30am

10 Things Academics Know That Practitioners May Not

The world of academia can seem intimidating but the research being conducted on philanthropy around the globe is fascinating and vital for fundraising programs. This session will present 10 academic papers and deconstruct their findings to highlight how the research results can be integrated into your charity’s fundraising practice.

Education Track: Securing the Gift

Audience: Strategic
The session will involve presenting the 10 research papers and then participants will have group discussions on the particular themes and how they can integrate the learnings into their fundraising practice.


May 03, 2022

10:45am - 11:15am

Donor Fatigue - What It Is and How to Combat It (Learning Lab)

Donor Fatigue - we have heard the term as a vague part of the pandemic’s impact. But what is it? And why does it feel so relevant now? Let’s ignite some new energy into fundraising strategies to be more exciting, effective, and defeat the fatigue.

Education Track: Relationship Building

Audience: Strategic


May 03, 2022

1:15pm - 2:30pm

Allyship in Fundraising for Anti-Racism Initiatives in Higher Education

As the Impact Profession, fundraisers have the potential to be impactful allies and to build communities of solidarity in anti-racism. Fundraisers and faculty will share strategies and approaches on how they worked in solidarity with diverse constituencies to lead, support and be allies in the development of anti-racism initiatives.

Education Track: Ethics, Accountability and Professionalism

Audience: Strategic
The presenters will engage the audience to share their experiences on the presented strategies and approaches related to allyship and anti-racism, in addition to Q&A.


May 03, 2022

3:00pm - 4:15pm

Do Good Donuts - How Social Enterprise Can Provide New Opportunities To Increase Impact

Social enterprise is not new idea. But it might offer your organization a new way to test new ideas, get closer to your benefactors, create greater impact, and generate income in the process. After launching spring of 2021 Do Good has raised and done more then we could have imagined!

Education Track: Securing the Gift

Audience: Strategic
Quick quizzes, a tips and tricks sheet and a facts sheet - no matter the location of the fundraiser this content will be relevant as we wont focus on the legal elements more on the fundamentals


May 03, 2022

3:00pm - 4:15pm

Gender and Values in Direct Mail Solicitations: Research Sponsored by AFP Levis Fundraising Research Grant

Does it matter what values your letters incorporate? Does the gender of your donor affect what resonates? This presentation will help you understand how personal values and gendered preferences affect the effectiveness of appeals. This session reports on research funded by AFP’s Bill Levis Research Fund.

Education Track: Securing the Gift

Audience: Strategic
Presenters will use Poll Everywhere technology to incorporate real time surveys, for example, polling about gender identification and personal values of audience members. After presenting the research findings, we will ask participants how they can incorporate the knowledge into practice. Answers can be displayed as word clouds using Mentimeter technology.


May 03, 2022

3:00pm - 4:15pm

Storytelling for Impact: Helping Donors Understand the Value of their Dollar

If you want your donors to give more, you have to turn them into investors in—and not merely supporters of—your mission. In this session, we’ll examine how to find, tell, and share your organization’s stories. Showcase your impact in humble and grand ways with a special focus on online communication.

Education Track: Current and Prospective Donor Research

Audience: Strategic
We’ll engage participants with quick polls throughout the session and by offering a Q&A session at the end of the presentation. Participants should feel that they are being taught, are able to bounce ideas off their neighbors, and that they are given ample opportunity to engage the speakers through Q&A.


May 03, 2022

3:00pm - 4:15pm

How to Thrive in the Midst of a Career Transition, Planned or Unplanned

If you’re transitioning, whether planned or unexpected, now or in the future, you’ll want to hear this. This session will kick-start your process of mentally preparing to move on, provide guidance on choosing your next role, and share strategies for marketing yourself successfully. You’ll come away empowered to move forward.

Education Track: Leadership and Management

Audience: Strategic


May 04, 2022

8:00am - 9:15am

Can investors and markets save fundraising (and the word)?

Markets and investors are looking increasingly to align their portfolios to social values. Is your organization ready? Social bondsor outcome financing, ETF and mutual funds aligned with anti racism or gender causes, bonds to support fundraising this session will open your eyes to the thillion $ opportunities for your cause

Education Track: Current and Prospective Donor Research

Audience: Strategic
Through the latest insights and cases studies on social bonds, ETF aligned with anti racism or gender causes, bonds to support fundraising , you will learn how the trillion dollars opportunities in the financial markets cna meet the needs and ambition of your organization


May 04, 2022

8:00am - 9:15am

Integrating Diversity, Equity and Inclusion (DEI) Into Your Strategic Plan

Eligible for 1.25 ACFRE credits in Leadership or Management. To move the needle on DEI, organizations must do more than post a statement. Hear from Million Dollar Round Table Foundation, a global nonprofit that has stayed true to its DEI vision two years into its strategic plan. Learn to keep your plan fresh, meaningful and equity-forward.

Education Track: Leadership and Management

Audience: Strategic
This session will walk through a real-world example, answering questions live along the way. The presenters will also engage the audience through real-time polling using the digital tool Mentimeter. All audience members will be encouraged to live tweet throughout the session and engage in conversation there as well.


May 04, 2022

8:00am - 9:15am

The Responsibility of the Senior Fundraiser in Advancing the Philosophy of Philanthropy in their Communities

Eligible for 1.25 ACFRE credits in Ethics The original purpose of the philosophy of philanthropy has been disrupted by the search for revenue. This session will examine the fundamental purposes of every nonprofit organization, "Why does it exist?" It also will reassess whom does it serve, ho well does it perform, and what more could be offered.

Education Track: Ethics, Accountability and Professionalism

Audience: Strategic
Audience will join in examining potential actions to reinvigorate basic philanthropic principles and advocate how basic fundamentals of philanthropy can advance their organizations and their ability to serve their communities.


May 04, 2022

10:15am - 11:30am

Money Mindset: Overcoming Limiting Money Beliefs to raise more money than you ever thought possible!

Money mindset directly influences our role as philanthropy champions. We’ll dive into your money beliefs and the 8 money archetypes to uncover your natural relationship with money. Understanding our money mindset helps us be better fundraisers, better advisors and ultimately, better human beings!

Education Track: Leadership and Management

Audience: Strategic
I have included in the presentation self-reflection opportunities, as well as interactive "table conversations" to engage participants and to help them explore their money beliefs.


May 04, 2022

10:15am - 11:30am

How future trends will impact fundraising. Are you ready?

It’s a pivotal point for charities and non-profits due to the seismic shift in the way we live, work and participate in society that is forever changed. The most successful organizations are employing these key strategies to future-proof themselves and not only safe-guard, but grow their fundraising capacity.

Education Track: Leadership and Management

Audience: Strategic
We will employ live interactive digital polling of the audience during our session to determine how looming issues are impacting the audience or degree of worry they have about the topic.


May 04, 2022

10:15am - 11:30am

Philanthropic Culture: What Is It, Why Does It Matter and How Do You Foster One

Eligible for 1.25 ACFRE credits in Leadership or Management. What exactly is a "strategic orientation?" This session will showcase what we know from published research and introduce new research in the nonprofit domain on a philanthropic orientation/culture. We'll look at 7 key components of a philanthropic culture, how to measure them and the links between each and fundraising performance.

Education Track: Leadership and Management

Audience: Strategic
The session is interactive with me posing questions of the audience as I describe the research. They will also be able to evaluate where there organization is currently, with respect to a philanthropic orientation/culture. There will also be plenty of time for questions

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