More than 100 total educational sessions* are waiting for you at AFP ICON 2022. Whether you want to master leadership, relationship building, securing the gift, trends and innovation, or all of the above, AFP has the latest and greatest information to unlock your fundraising potential.
Thank You To Our AFP ICON 2022 Education Track Sponsors!
Learn how donors responded to Covid-19 and social justice issues in 2020 and 2021 with national fundraising performance data. Donor acquisition and retention trends will be revealed and can be compared with your nonprofit organization as benchmark and performance guidelines.
Education Track: Current and Prospective Donor Research
Audience:
Introductory/Foundational
This session will report on national donor retention statistics from the AFP Growth in Giving Initiative and Fundraising Effectiveness Project now in its 16th year of donor retention analysis. Results from more than 20,000 nonprofits can be used as national benchmarks and realist guidelines for improving performance.
Learn how to engage with Latinx Community, understand the background of a Latino community and make giving fun and close to your heart.
Education Track: Current and Prospective Donor Research
Audience:
Applied
Anecdotes, videos and personal experiences will make the presentation more engaging. They'll learn how fun and generous latinos could be if they speak to us the way we engage to a cause we care about.
In the wake of the COVID-19 Pandemic, nonprofits dealt with massive disruptions to their fundraising. Nonprofits continually adjust to a changed philanthropic environment. But your nonprofit is more resilient than you’d think. By identifying donor behaviors within your database, fundraisers can better foster major donors, recurring donations, and legacy gifts.
Education Track: Current and Prospective Donor Research
Audience:
Applied
During his presentation, Nejeed will first ask the attendees to reflect on what they look for when identifying prospects, major donors, recurring donors, and legacy donors. They will also be asked how these processes have changed during the pandemic.
Last, attendees will be encouraged to share their thoughts and reflect.
Data shows that only 49.6% of Americans make charitable gifts, and this number decreases annually. In a world driven by big data, NFP’s must innovate ways to work smarter, not harder. Learn how A.I. can help reverse the generosity crisis by identifying the true reasons why people give and when.
Education Track: Current and Prospective Donor Research
Audience:
Strategic
Millennials: Once a catch-all for the youngest generation, this key demographic is on pace to become the wealthiest generation. In this joint session presented by Fundraise Up and UNICEF USA, we’ll discuss how UNICEF dramatically scaled its recurring donor program among Millennials by emphasizing the donor experience.
Education Track: Current and Prospective Donor Research
Audience:
Strategic
There’s a lot of buzz around cryptocurrency and its potential as a legitimate way to donate. Yet, there is no shortage of questions accompanying cryptocurrency’s meteoric rise in notoriety. We’ll untangle this thorny topic into actionable steps nonprofits can take to position their nonprofit for the future.
Education Track: Current and Prospective Donor Research
Audience:
Strategic
Let’s face it, the past year reshaped our reality in many ways, including the drastic shift in constituents’ giving behavior. Most organizations saw an impressive influx of new donors engaging through digital channels, as more mature audiences increased their time online, and younger audiences started giving larger gifts.
Education Track: Current and Prospective Donor Research
Audience:
Strategic
We will engage the audience using real time polling, inviting open Q&A, and gathering words and input to create word clouds.
Are you using digital advertising for fundraising? If not, it’s time to get started! Learn how nonprofits of all shapes and sizes run ads to increase donations. Ariana will share her advertising playbook, results from other organizations, and practical ways to incorporate digital ads into your own fundraising efforts.
Education Track: Current and Prospective Donor Research
Audience:
Introductory/Foundational
The Indian community is one of the fastest growing diaspora groups in North America. Philanthropic giving has become a part of their settlement story. How can your organization build bridges with Indian immigrants? Two researchers and two fundraisers share their knowledge and experiences in engaging and stewarding this donor group.
Education Track: Current and Prospective Donor Research
Audience:
Introductory/Foundational
Audience members will be engaged through open dialogue about questions they have in regard to fundraising in the Indian community. Additionally, tools and case studies will be used to gauge the audience’s familiarity and their current engagement with the community in fundraising.
For most nonprofit leaders, grants aren't any fun. The good news is there's a new and better way. In this interactive presentation, you will learn the root causes of grantwriting failure and take away the practical tools for making grants a significant (and yes, fun!) part of your funding model.
Education Track: Current and Prospective Donor Research
Audience:
Applied
I intend to divide the group into four subgroups by birthdays (Q1/Q2/Q3/Q4) and have a friendly competition in which groups help one "hot seat" member of their team to make a plan for winning more grants using the approach I teach in this program.
Learn how to unite your fundraising data, processes and technology together to drive successful fundraising programs. With a well-crafted data pipeline model that addresses your team's unique program needs and capitalizes on your software tools, your fundraising shop can begin tracking and leveraging program data to raise more money.
Education Track: Current and Prospective Donor Research
Audience:
Applied
We will incorporate role play where participants will “interview their neighbor” or serve as a “mock panel” as we support the concept that building effective data pipeline models requires teamwork, collaboration and communication. We will also ask open-ended questions encouraging participants to contribute content to the discussion.
Consumer-focused innovations in ecommerce have transformed the for-profit industry, leaving nonprofits behind. In this joint session presented by Josh McLemore of American Heart Association and Nicolas Miller of Fundraise Up, we'll discuss how embracing aspects of for-profit ideology can help you achieve more good in the world.
Education Track: Current and Prospective Donor Research
Audience:
Strategic
What is omnichannel fundraising anyway? If you've had this same thought, you're not alone. Luckily, you're in the right place to find out. We'll discuss what omnichannel fundraising is, why a consistent donor experience is so important, and how to unify all your fundraising channels with a personalized donation experience.
Education Track: Current and Prospective Donor Research
Audience:
Strategic
It’s time our sector puts diversity, equity and inclusion first in our work in the field of philanthropy. But how? In this session, you will learn the importance of starting with your donor data. See how you can mine, screen, analyze and interpret donor data to help diversify your fundraising.
Education Track: Current and Prospective Donor Research
Audience:
Applied
This session will walk through a real-world example, answering questions live along the way. The presenters will also engage the audience through real-time polling using the digital tool Mentimeter. All audience members will be encouraged to live tweet throughout the session and engage in conversation there as well.
When it comes to requests for major gifts or corporate partnerships, when and who you ask matters as much as what you say. As the world's largest professional network and a trusted source of news, LinkedIn is a valuable platform for conducting research before you make your big ask. Learn how to use the platform to track your prospects' professional activity—and spot key moments of opportunity.
Education Track: Current and Prospective Donor Research
This session will walk through the insights that data can reveal about donors and how that can unlock new strategies to engage with your best supporters and build your community. We will show how gift and donor data can transform your understanding of segments of your supporters, and alter your fundraising and communications strategy. The experts at DonorPerfect will use real examples to illustrate how data leads to insights, which leads into strategy and action.
Education Track: Current and Prospective Donor Research
If you want your donors to give more, you have to turn them into investors in—and not merely supporters of—your mission. In this session, we’ll examine how to find, tell, and share your organization’s stories. Showcase your impact in humble and grand ways with a special focus on online communication.
Education Track: Current and Prospective Donor Research
Audience:
Strategic
We’ll engage participants with quick polls throughout the session and by offering a Q&A session at the end of the presentation. Participants should feel that they are being taught, are able to bounce ideas off their neighbors, and that they are given ample opportunity to engage the speakers through Q&A.
Join Beth Ann and Gail to discover living and giving trends and how your fundraising team can gain insights from data and experiences to supercharge your major gift, capital campaign and transformational giving. Moving from "old rules" to new, authentic and inclusive approaches are pathways for fundraising success.
Education Track: Current and Prospective Donor Research
Audience:
Applied
We plan to engage audience members in a few polls and questions. We will "hot seat" 1 - 3 members to help move the thinking around approaches and conversations, to break away from dominant culture thinking and assumptions that many of us were trained to use.
Markets and investors are looking increasingly to align their portfolios to social values. Is your organization ready? Social bondsor outcome financing, ETF and mutual funds aligned with anti racism or gender causes, bonds to support fundraising this session will open your eyes to the thillion $ opportunities for your cause
Education Track: Current and Prospective Donor Research
Audience:
Strategic
Through the latest insights and cases studies on social bonds, ETF aligned with anti racism or gender causes, bonds to support fundraising , you will learn how the trillion dollars opportunities in the financial markets cna meet the needs and ambition of your organization
Did you know that ~82% of people who visit your donation page leave without making a donation? Well, don’t let that number get you down. Join this session to learn how retargeting ads can bring prospective donors back and other proven marketing tactics to increase online giving for your organization.
Education Track: Current and Prospective Donor Research
Audience:
Introductory/Foundational
What happens if you had the resources and insights to truly know what donors will do and be able to allocate your investments to the most effective fundraising strategies possible. This session will provide just what you need for the future of generosity in our world.
Education Track: Current and Prospective Donor Research
Audience:
Applied
Audience members will be provided with collateral to help guide them through to immediately apply a future proof framework to their own work immediately. It is also heavily encouraged to have small group breakout discussions around the core lessons of the session so they can use them immediately.